Knowing Your Target Customer is very important in Business.

Knowing Your Target Customer is very important in Business. Yes, that product you are selling; that service you are rendering; - who needs it? Who wants it? For instance, you are selling baby items - it means that your target customers are pregnant mothers and nursing mothers as well. Another example, you are a teacher in a primary school - it means your target customers are parents of children. Reach out to them that you can teach their children very well. Don't say that your business is for everyone otherwise you will be confused about how to promote the business. Think about it, in that business you are running, who is your target customer?